The absurdly simple reason why you’re not more productive

“I’m working as hard as I can, but I always feel behind.”

“Seems like all I do is work, but I’m not accomplishing as much as I should.”

Sound familiar? 

Here’s what I’ve noticed with most founders: 

⏱ They’re working long hours. 

🧾 They have a long to-do list. 

📈 They want to focus on what’s important.

But there’s ONE thing they don’t have:

💡💡 Clear criteria for prioritizing.💡💡

Instead, they just jump in and start working, getting pulled into other people’s urgency and falling down rabbit holes of information. 

They’re getting things done — but they don’t feel productive.

Here’s how to change that:

1️⃣ Identify your criteria, e.g.:

  • time sensitivity (is there a deadline?)
  • strategic impact (is this directly related to 💰 or an OKR?)
  • availability of info (do I have the data I need?)
  • can I do this alone (or is it better with a team member?)
  • connection-building (will this help my team work better together?)

2️⃣ Write them down for easy reference — don’t rely on memory. 

Use something physical and concrete like a post-it or index card.

3️⃣ Determine your Top 3 tasks according to these criteria.

Everyday, before you start working.

Because thinking about your work is part of your work.